Athlete Brand & Communication Management
EGM Group builds and runs Martin Molnár's brand, content and communication — turning raw racing talent into a following of hundreds of thousands and a story that sponsors want to be part of.
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EGM Group builds and runs Martin Molnár's brand, content and communication — turning raw racing talent into a following of hundreds of thousands and a story that sponsors want to be part of.
In our first season with Martin, the focus was brand building and video-first content — and the growth came entirely organically, without a single euro of paid media.
The response was immediate. Martin's channels became one of Hungarian motorsport's most-watched feeds — built purely on content, craft and consistency.
On the back of that growth, his team expanded our remit for the second season into a full communication and management package: brand strategy, PR and media, complete social media management, and full sponsor servicing.
The season also delivered a historic result — Martin finished 3rd overall in the FIA-recognised British Formula 4 Championship, one of the strongest international achievements in Hungarian motorsport.
He is backed by major Hungarian partners — One, the country's leading telecommunications company, and 4iG, a market-leading telecom and IT group — both delighted with his digital performance. This season, Martin is racing in the British Formula 3 Championship.
Video-first storytelling produced across Martin's channels — running continuously, the way it lives on social.
From the podium to the paddock — the moments that built the brand.
Whether you're an athlete, a team or a brand — let's turn your story into a following that performs.
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